Privacy Policy and Disclaimer
This privacy policy discloses the privacy practices for our Dealership. This privacy policy applies solely to information collected by this web site. It will notify you of the following:

    Accessibility Disclaimer

  • At Brighton Ford, we are committed to ensuring that individuals with disabilities enjoy full access to our website. In recognition of this commitment, Brighton Ford is continually in the process of making modifications to increase the accessibility and usability of this website, using the relevant portions of the Web Content Accessibility Guidelines (WCAG) as a standard. Please be aware that our efforts are ongoing.
  • We recognize that accessibility and usability are not always possible in every area of the website, or for those visitors using assistive technologies and devices. Brighton Ford conducts accessibility reviews of its website and remediates issues uncovered by these audits. Please be aware that our efforts are ongoing.
ADA Compliance - Brighton Ford in Brighton, CO

    General Disclaimer | Website Accuracy Statement

  • We strive to ensure the information presented is as accurate as possible, errors may occur so please verify information with a customer service rep by phone or in person at the dealership.
  • New vehicle pricing includes all offers and incentives. Tax, title, registration, finance charges, emission tests, or other governmental costs after delivery are not included in prices shown unless otherwise stated.
  • Images may not represent actual vehicle. (Options, colors, trim and body style may vary). We are happy to confirm any information with you.
  • Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors. For additional information about EPA ratings, visit http://www.fueleconomy.gov/feg/label/learn-more-PHEV-label.shtml.

    Brighton Ford Website Privacy Notice

    Effective Date: 6-6-2023 At Brighton Ford, we are committed to protecting the privacy and confidentiality of our customers' personal information. This Website Privacy Notice outlines how we collect, use, disclose, and protect the information gathered through our website in compliance with the Gramm-Leach-Bliley Act (GLBA) privacy laws. Please read this notice carefully to understand our practices regarding your personal information.
  • Information We Collect:
  • Personal Information: When you visit our website, we may collect personal information, such as your name, contact details, and any other information voluntarily provided through online forms or chat features. Cookies and Tracking Technologies: We may use cookies and similar tracking technologies to enhance your browsing experience and collect information about your usage patterns on our website.
  • Use of Information:
  • We may use the collected information to: Respond to your inquiries and provide customer support. Customize and improve your experience on our website. Communicate with you regarding products, services, and promotional offers. Conduct market research and analyze website usage to improve our offerings.
  • Disclosure of Information:
  • We may disclose your information to third parties in the following circumstances: Service Providers: We may share your information with trusted service providers who assist us in delivering our services, such as website hosting, analytics, and customer support. Legal Obligations: We may disclose information if required by law, such as responding to a subpoena or law enforcement request. Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
  • Data Security:
  • We employ appropriate technical and organizational measures to safeguard your personal information against unauthorized access, disclosure, alteration, or destruction. We regularly review and update our security practices to ensure ongoing protection of your information.
  • Third-Party Links:
  • Our website may contain links to third-party websites or services. Please note that we are not responsible for the privacy practices or content of such websites. We encourage you to review the privacy policies of those third parties.
  • Children's Privacy:
  • Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately.
  • Your Rights:
  • You have the right to: Opt-out of receiving promotional communications from us. Access, update, or delete your personal information held by us. Disable cookies through your browser settings.
  • Updates to the Privacy Notice:
  • We may update this Privacy Notice from time to time. The revised notice will be effective upon posting on our website, with the updated date indicating the effective date of the changes.
  • Contact Us:
  • If you have any questions, concerns, or requests regarding this Privacy Notice or the handling of your personal information, please contact us using the information provided below: Brighton Ford 190 W. Bromley Lane Brighton, CO 80601 303-659-6844 sales@brightonfordcolorado.com By using our website, you consent to the collection, use, and disclosure of your information as described in this Privacy Notice.